Tala Abu Taha

Tala Abu Taha is the Founder and Managing Director of VARCC Communications and Public Relations, a leading communication and PR agency with a proven track record in carrying out successful public campaigns in Jordan and abroad.

Following sixteen years PR experience, Tala is now one of Jordan’s leading PR practitioners developing strategies for clients such as Samsung, Jordan Commercial Bank, Hilton Jordan and USAID –SABEQ (the Jordan Economic Development Program). She is also an award winning journalist, working as Editor in Chief of NOX Magazine since 2009. She is an active member of the Jordanian Press Association, International Public Relations Association, Rotary Club and the Arab Women Media Center. In 2009 Tala was a Leaders for Democracy Fellow in the USA.

Tala’s overall aim is to improve and raise the standard of democracy in Jordan through awareness and understanding. Therefore, she used her John Smith experience to facilitate a series of seminars and lectures emphasising how leaders must transfer their moral values into a democratic society through decision making to protect the rights of its citizens.