Balsam Al-Ayoub

Balsam is a Kuwaiti fencing champion who has won many international titles since first representing her country in 1996. Since 2006 she has focused on encouraging children to practice competitive sport and published a number of research studies about sport in the Middle East, and women’s sports in the Middle East, including at the Women and Sports Conference hosted by the International Olympic Committee in Los Angeles in 2012. In 2016 she was selected as the Middle East Ambassador for the United Nations’ #HeforShe campaign. She currently focuses on sports development, and empowering women and girls through sport and gender equality through the Balsam International Foundation.